Creating Great Content for Great Results

One of the basic rule of SEO and online marketing is that CONTENT is king!

Well, surely content is king, because content is the only way with which you convey your message to the digital world. And yes, it was once upon a time that content meant the text content only!

Now content has various dimensions, i.e. videos, eBooks, images, galleries, audio messages, presentations and all what you can think of by creating combinations!

So, what makes the content KING?

That’s quality and quality alone that makes your content a king!

Whether it’s about small business SEO, running an SEM campaign, using email marketing, distributing free content or even offering webinars and other resources, what matters most is content!

Keeping your end users in mind rather than thinking of tricking the search engines and bypassing the social standards works much better!

Here I am listing a few resources to help you create great content for your online marketing activities:

·         How to Use Visual Content to Drive Traffic, Shares and Sales with Donna Moritz

·         How to Make Content King: 3 Content Aggregation Tools Reviewed

·         How To Create Content That Drives Traffic For YEARS

Tips for Increasing Repeat Sales Online

Well, repeat sales can be the lifeblood for any business. So you should always stay updated with new and improved techniques for keeping customers coming back to your website.

Increasing sales through online marketing can be tough if you do not have a sound strategy. And a strategy that doesn't give space to repeat sales is useless.

So whether you are at the beginning of creating strategy or tweaking things up, include repeat sales in the goals too.

Here I will list quick tips to increase repeat sales online:

1. Remember that the key deciders for online customers are ease of purchase and quality of service, rather than choice and price, so keep them posted with latest offers right in their email.
2. If you're in fast-moving consumer goods or fashion, for example, you must replenish or introduce new stock regularly and keep them posted about it.
3. Utilize the Search engine marketing at its best.
4. Reward them with loyalty vouchers valid for their next purchase. 
5. Offer free delivery on XX amount of purchase.
6. Connect with customers over social media.
7. Maintain a blog and let them subscribe.
8. Send them a feedback followup on a purchase with some new ideas to buy.

Think of more possibilities that can create value for your buyers and they will surely be your returning customers.

Optimizing Call to Action for Improved Landing Page Performance

You spent a huge budget on PPC and finally your website is getting good amount of targeted traffic. But wait for a moment and see if your visitors donʼt know what to do, you have lost it all!

Well, your call to action, or CTA, is the primary element that lets your conversion goals be achieved. And so you need to follow some landing page optimization best practices to make this happen.

Your call to action depends on the goal, i.e. purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo or requesting information and so on. However, there are some common ideas on the basis of which you can write effective call to actions.

Here it goes:

• Make your CTA(s) clear and unambiguous
• Donʼt promise one thing and then deliver something else.
• Allow the CTA room to be expressive visually. 
• Use a Vibrant text color that makes the CTA prominent with the background color.
•  Create a high contrast between the CTA and surrounding elements to assert it’s dominance.
• Keep it where it can be seen more. 
• Repeat CTA variations if you have a long page, i.e. in the begining, mid and at the end.
• Personalize/localize the call to action.
• Donʼt place offers or navigation on the page that could let the users do something else. 

Take your time to work on your CTAs, test variations and see the results!

Killer Headlines Can Turn Your Visitors into Customers

One of the biggest online marketing challenges every digital marketer and small business owner faces today is increasing conversions on website. Let it be an e-commerce website or a B2B services portal, sales is the top priority.

Well, a good website conversion optimization strategy always keeps lead generation goals in front, followed by secondary objectives like newsletter signups, content downloads and similar stuff.

Let it be any goal, selling a product or service or lead generation and signups, headlines play a vital role in converting visitors.

Here are some ideas for writing killer headlines:

• What we need to make sure is:
• Keep the headlines in simple words.
• Keep the headline text short.
• Feature different benefits in your headline. 
• Highlight a problem to your target audience in a headline.
• Tell what product/service does right in the headline.

The above ideas are very generic and can be customized depending upon the product, market and its features. Work out on your headlines on website as well as in marketing materials and see how they work in getting more clients.